When people search for “sal licata net worth”, the honest answer is that it is not publicly confirmed, as of November 2026. No credible source — no Forbes profile, no public filing, no on-the-record statement from Licata himself — has ever published a verified net worth figure for the former WFAN host, and no reliable outlet has ever disclosed his salary either. What does exist is a well-documented career in New York sports media, conflicting numbers on low-quality biography sites, and market data for what New York radio hosts typically earn. This article separates the verified career from the invented figures and explains how Licata makes his money now.
Licata left WFAN in December 2025, when his midday show “BT & Sal” was cancelled, and as of November 2026 he hosts an independent YouTube show, co-hosts “New York Sports Rush” on the BetRivers Network, and co-founded Underscore Media, which debuted on 8 September 2026. None of those ventures has a publicly reported value, so this article gives no net worth figure as fact: there is no honest one to give.
Quick Facts About Sal Licata
| Full name | Sal Licata |
| Net worth | Not publicly confirmed (as of November 2026) |
| Salary | Not publicly disclosed (as of November 2026) |
| Profession | New York sports broadcaster; co-founder and host at Underscore Media |
| Current role | Co-founder/host at Underscore Media (debuted 8 September 2026); host of an independent YouTube show/podcast (launched mid-January 2026); co-host of “New York Sports Rush” on the BetRivers Network (from July 2026) |
| Former role | WFAN (660 AM / 101.9 FM, New York) midday co-host with Brandon Tierney, 10am–2pm, July 2023–December 2025; longtime SNY contributor |
| Known for | “BT & Sal” on WFAN; Underscore Media co-founder; lifelong Mets, Jets and Knicks fan from Long Island |
| Education | Not publicly disclosed — no college, university, degree or major has been confirmed by a credible source |
| Age / date of birth | Not publicly confirmed |
| Career start | WFAN intern, January 2003; first on-air show Christmas Eve 2006 |
| Previous stations | WFAN (three stints, 2003–2010, 2013–2014, and 2014/2010s–2025); WOR (Mets radio, 2014); SNY contributor |
Key Takeaways
- Sal Licata’s net worth is not publicly confirmed, as of November 2026. No credible source has published a verified figure.
- His salary was never publicly disclosed either. WFAN and its owner Audacy keep host contracts private, and Licata has never discussed his pay publicly.
- He is a former WFAN host, not a WFAN host today. His midday show “BT & Sal” was cancelled in December 2025 for Craig Carton’s return, and Licata learned his show was ending while live on air.
- As of November 2026 he co-founded Underscore Media with Jimmy Traina and John Jastremski, hosts his own independent YouTube show, and co-hosts “New York Sports Rush” on the BetRivers Network — but the value of those ventures has never been reported.
- His date of birth and education are not publicly confirmed. No credible source names a birth date or a college.
What Is Sal Licata’s Net Worth in 2026?
Sal Licata’s net worth is not publicly confirmed, as of November 2026. That is the direct answer, and it is the same answer at every point in this article — in the opening, in the Key Takeaways, in the Quick Facts box and in the FAQs. No Forbes or Bloomberg profile of Licata exists, no public filing reveals his assets, and he has never stated his net worth in an interview. A net worth figure, to be worth printing, has to be traceable to something: a disclosed contract, a reported valuation, or the person’s own words. None of those exists for Licata.
That does not mean the internet is silent. Biography sites publish specific numbers for Licata — $1 million to $5 million on one site, $3 million to $5 million on two others, and “several hundred thousand dollars” on a fourth. Those figures cannot all be right: none of the sites names a source, none cites a document, and the figures predate his departure from WFAN, so they ignore the biggest change in his working life. A figure that ignores a change of that size is a guess dressed up as data, and this article does not repeat it as fact.
There is also a namesake trap to avoid. Search results for “Sal Licata net worth” include a different Sal Licata — a vice president of business development at a wealth-management firm — whose supposed year-by-year net worth is listed on a biography site. That is a different person in a different industry, and his numbers have nothing to do with the broadcaster.
What can be said with confidence is the shape of his career. Licata spent more than two decades in New York sports media, most of it at WFAN and SNY, rising from intern to producer to overnight host to the midday chair at the flagship sports-talk station in the country’s biggest radio market. A lead host in that chair is a well-paid job by any market measure, as the figures below show.
But a well-paid job is not a net worth: net worth is what remains after tax, spending, saving and investing over a whole career, and none of that is public for Licata. Since December 2025 he is an independent creator and a co-founder of a media startup, and any net worth figure printed today would have to value that startup stake — information nobody outside the company has.
What Does Sal Licata Do Now?
As of November 2026, Sal Licata is a former WFAN host building an independent career in New York sports media. He left WFAN in December 2025, when “BT & Sal” — his midday show with Brandon Tierney — was cancelled so Craig Carton could return to afternoon drive. He launched his own independent YouTube show in mid-January 2026, and in July 2026 he began co-hosting “New York Sports Rush” with John Jastremski on the BetRivers Network.
In August 2026 he co-founded Underscore Media with Jimmy Traina and John Jastremski, a creator-led New York sports media company built around daily live programming, newsletters and live events. Underscore Media debuted on 8 September 2026, backed and led by media and marketing executive Steve Hirsch. Licata has said he still wants to return to radio at some point, but as of November 2026 there is no WFAN return. His status at SNY, where he was a longtime contributor, is unconfirmed in late 2026, so this article does not describe him as an SNY employee today.
The change matters for his finances in a way a single salary figure never could capture. At WFAN he was an employee of Audacy, paid under a private station contract. Now he is an independent operator who owns his show and its intellectual property, and a co-founder of a company rather than an employee of one. That income is less predictable than a station salary, tied to audiences and advertising. By Licata’s own account, that control is the point — he controls the content and his future in a way he did not as a station host.
How Does Sal Licata Make His Money?
Sal Licata makes his money now from three things: his independent YouTube show and podcast, his “New York Sports Rush” podcast on the BetRivers Network, and his co-founder role at Underscore Media. Before December 2025, his income came from his WFAN contract and his SNY contributor work. No figure has ever been published for any of these income streams, so this section describes the streams themselves, without attaching a number to any of them.
His WFAN income is the longest-running stream and the least transparent. He worked at the station across three stints, from an intern in January 2003 to the midday chair from July 2023 to December 2025. Throughout that time, WFAN and its owner Audacy kept host contracts private, and no public filing or reputable report has ever published what he was paid. A lead midday host at WFAN would reasonably be expected to sit well above the generic market median — but that is inference, not a reported figure.
His SNY work was his second long-running stream. SNY was the first outlet to give him a chance back on air after he was fired from WFAN in 2010, and he became a regular contributor there, appearing on shows including Geico SportsNite and Baseball Night in New York. Contributor pay at a regional sports network is not publicly reported, and no figure for Licata’s SNY earnings exists.
His current income is independent and entrepreneurial, and it is the hardest to value. An independent YouTube show earns from advertising, sponsorships and audience support, and the amounts depend on audience size and rates that are not public. A podcast on the BetRivers Network earns under an arrangement whose terms have not been disclosed.
And a co-founder’s stake in Underscore Media — a startup that debuted in September 2026 — has a value that depends on the company’s funding, revenue and ownership split, none of which has been reported. A startup stake can be worth a great deal, very little, or nothing in its first year, and guessing which would be inventing the very figure this article refuses to invent. Readers comparing his earnings with other broadcasters can use the Net Worth Calculator and the Who Is Richer? comparison tool on this site.
What Do New York Radio Hosts Typically Earn?
Because Licata’s own pay is not public, the only honest figures available are market figures for his job in his city — and they must be labelled as such. Bureau of Labor Statistics data from May 2025, for broadcast announcers and radio DJs, puts the US median at $47,340 a year, the New York state median at $81,310 a year, and the New York metro median at $124,810 a year. New York is the country’s biggest and best-paid radio market, and a lead host at its flagship sports station would sit far above the national median — but that is inference, not a reported figure for any individual.
An Indeed career guide updated in June 2026 puts the average sports broadcaster salary at $38,456 a year nationally, with a US range of $14,000 to $92,000, and a New York average of $74,220 a year. At the low end of WFAN’s own pay scale, an Audacy job listing from October 2025 for a part-time WFAN/Infinity Sports Network on-air host listed $250 to $300 per shift under New York pay-transparency rules — a per-shift rate for part-time work, not a full-time host salary, and included here only to show the floor of the station’s pay range.
None of those numbers is Sal Licata’s salary, and none of them is his net worth. They frame what the market pays, and they show why the invented figures on biography sites are so unconvincing: a site that prints a $40,000 to $80,000 salary for a lead midday host in New York is printing a number below the New York metro median, without a source, while another site prints around $100,000 — and the two cannot both be right. Market context can tell a reader what the job pays in general. It cannot tell a reader what one person earned, saved or is worth.
Is Sal Licata’s Net Worth Verified?
No. Sal Licata’s net worth is not verified, and it should not be described as if it were. Verification, in the sense used on this site, means a figure that can be traced to an authoritative source: a disclosed salary, a public filing, or an on-the-record statement from the person himself. None of those exists for Licata as of November 2026. The market figures in this article come from the Bureau of Labor Statistics and Indeed, and they describe the New York market — they do not verify what any one host earns or is worth.
Four sets of published figures were rejected outright in preparing this article. Two low-quality biography sites publish a net worth of $3 million to $5 million, but neither names a source or cites a document, and both also publish an unverified birth year of 1984 with no exact date.
A third biography site publishes $1 million to $5 million, and it admits in its own text that its figures are “not officially verified by Sal Licata” — a range so wide it is barely a claim, and one that conflicts with the $3 million to $5 million figures. A fourth site puts his net worth at “several hundred thousand dollars”, which conflicts with all three of the others. When four sites print three different answers and none shows its working, the only honest conclusion is that no credible net worth figure exists.
The salary figures were rejected for the same reason. One content-farm style site publishes a salary of $40,000 to $80,000 a year, but it names no source and admits it does not have the contract terms because WFAN keeps them private — then prints a range anyway.
A low-quality biography site publishes around $100,000 a year, explicitly described as “approximated” and “not officially verified by Sal Licata”, and it conflicts with the $40,000 to $80,000 figure. A scraped “$47,000 average WFAN employee salary” was also rejected: it is an aggregated employee average, not a host salary and not specific to Licata. And the year-by-year net worth table on another biography site — $1 million in 2019 rising neatly to $3.5 million in 2024 — belongs to a different Sal Licata, a wealth-management executive, not the broadcaster.
What Was Sal Licata’s Turning Point?
Sal Licata’s career has two turning points. The first nearly ended it; the second, fifteen years later, ended his WFAN career for good — and started the independent career that now defines his working life.
The 2010 Firing and the SNY Rescue
Licata had risen from WFAN intern to producer of Mike and the Mad Dog and then of Mike Francesa’s solo show, and Francesa had pushed for him to get his first on-air show on Christmas Eve 2006. In 2010 he was fired from WFAN — from the station he had dreamed of working at since he was a teenager. SNY was the first outlet to give him a chance back on air. He takes ownership of the firing, and the SNY rescue was the comeback that led to his return to WFAN and, years later, the midday chair.
December 2025: Learning Live on Air That the Show Was Ending
The second turning point arrived in December 2025. The Athletic reported that Craig Carton would return to WFAN, and the news broke while Licata and Brandon Tierney were live on air hosting “BT & Sal”. He and Tierney said nothing on air at the time, and WFAN let them close out the show on their own terms over a final two weeks. Licata has called those final two weeks the work he is most proud of. Within a month he had launched his own independent show, and within nine months he had co-founded Underscore Media. For a net worth question, this is the turning point that matters most: the moment a station salary stopped and an ownership stake started.
What Is Sal Licata’s Career Path?
Sal Licata’s career is a New York sports-radio story told in three stints at the same station, with a firing, a voluntary exit and a final cancellation. He is a Long Island native and a lifelong Mets, Jets and Knicks fan who grew up listening to WFAN and calling in as a fan in the mid-1990s.
Intern to Producer to First Show (2003–2010)
Licata was hired as a WFAN intern in January 2003. He rose to producer of Mike and the Mad Dog and then of Mike Francesa’s solo show, and Francesa — who Licata calls “the first person to ever believe in me other than myself” — pushed for him to get his first on-air show, which aired on Christmas Eve 2006. He later hosted WFAN overnights. In 2010 he was fired from the station.
SNY, a Return, and WOR (2010–2014)
After the 2010 firing, SNY gave him his way back on air. He returned to WFAN in 2013, his second stint, as a fill-in host. In 2014 he left WFAN a second time, on his own terms, to join WOR when it acquired the New York Mets radio rights.
Third Stint, Midday, and the Exit (2014–2025)
Licata returned to WFAN for a third stint, hosting overnights again before being promoted to midday host with Brandon Tierney on 24 July 2023, in the 10am–2pm slot, replacing Tiki Barber. “BT & Sal” ran until December 2025, when it was cancelled for Craig Carton’s return — his third exit from WFAN. He launched his independent YouTube show in mid-January 2026 and co-founded Underscore Media, which debuted on 8 September 2026.
What Are Some Lesser-Known Facts About Sal Licata?
Beyond the WFAN midday chair, Sal Licata’s story is more unusual than the standard “sports radio host” biography suggests. He reached the station as a fan before he ever worked there, and he left it three times.
He Started as a WFAN Caller
Licata began listening to WFAN in the mid-1990s and phoned in as a fan before working there. His stated life goal since 1995 was to reach WFAN afternoon drive.
Mike Francesa Was His Champion
Francesa was, in Licata’s words, “the first person to ever believe in me other than myself”. He pushed for Licata to get his first show, which aired on Christmas Eve 2006.
He Left WFAN Twice Before the Final Exit
Licata’s December 2025 departure was his third exit from WFAN: once fired in 2010, once voluntarily in 2014 to join WOR for Mets radio, and finally in 2025 when “BT & Sal” was cancelled.
He Owns His Show Now Because He Did Not Start One Sooner
Licata has said that if he had launched a podcast while at WFAN, it likely would have fallen under the Audacy umbrella and he would not have kept the intellectual property. Going independent means he controls the content and his future — and he owns his show’s IP. His producer is known as “Badaboom”. That ownership matters for anyone asking about his wealth: the asset he now holds is a show and a company stake, not a salary.
He No Longer Listens to WFAN
Licata has said he no longer listens to WFAN — not because he thinks the product has declined, but because of the emotions it brings back. He compared leaving to “moving on from an ex-girlfriend”.
Frequently Asked Questions
What is Sal Licata’s net worth?
Sal Licata’s net worth is not publicly confirmed, as of November 2026.
Has Sal Licata’s net worth ever been verified?
No. Sal Licata’s net worth has never been verified by a credible source. The figures on biography sites — $1 million to $5 million, $3 million to $5 million, and “several hundred thousand dollars” — conflict with each other.
What is Sal Licata’s salary?
Sal Licata’s salary has never been publicly disclosed, as of November 2026. No station or reputable report gives his actual pay at WFAN or at Underscore Media.
Is Sal Licata still a WFAN host?
No. Sal Licata is a former WFAN host. His midday show “BT & Sal” with Brandon Tierney was cancelled in December 2025 to make room for Craig Carton’s return, and he left the station.
What does Sal Licata do now?
As of November 2026, Sal Licata co-founded Underscore Media with Jimmy Traina and John Jastremski, hosts his own independent YouTube show, and co-hosts “New York Sports Rush” on the BetRivers Network. Fellow broadcaster Greg Hill and fellow commentator CJ Pearson are among the other media profiles on this site.
How does Sal Licata make his money now?
Sal Licata makes his money now from his independent YouTube show and podcast, his “New York Sports Rush” podcast on the BetRivers Network, and his co-founder role at Underscore Media.
What do New York radio hosts typically earn?
As market context only — not Sal Licata’s pay — Bureau of Labor Statistics May 2025 data puts the New York metro median for broadcast announcers and radio DJs at $124,810 a year, against a US median of $47,340.
How old is Sal Licata?
Sal Licata’s age is not publicly confirmed. Unverified biography sites claim he was born in 1984, but none gives an exact date or cites a credible source.
Where did Sal Licata go to college?
Sal Licata’s education has not been publicly disclosed. No credible source names a college, university, degree or major.
Why did Sal Licata leave WFAN?
Sal Licata left WFAN in December 2025 because his midday show “BT & Sal” was cancelled to make room for Craig Carton’s return. He learned his show was ending while live on air.
What is Underscore Media?
Underscore Media is a creator-led New York sports media company co-founded in August 2026 by Sal Licata, Jimmy Traina and John Jastremski, built around daily live programming, newsletters and live events, which debuted on 8 September 2026.
Sources & Verification
This article was researched from sources read directly, and every figure in it is labelled as verified, as market context, or as not publicly confirmed.
Sal Licata’s net worth is not publicly confirmed, as of November 2026: the market figures come from Bureau of Labor Statistics May 2025 data and an Indeed guide updated in June 2026, and both are labelled as market context, not his pay or his worth.
His WFAN exit in December 2025, his independent show launched in mid-January 2026, his co-founding of Underscore Media and its 8 September 2026 debut, and his “New York Sports Rush” role are confirmed by Barrett Media, Front Office Sports, the New York Post and the official Underscore Media launch release.
His career path — WFAN intern in January 2003, producer for Mike and the Mad Dog and Francesa, first show on Christmas Eve 2006, the 2010 firing and SNY rescue, the 2013 return, the 2014 move to WOR, and the midday promotion on 24 July 2023 — is confirmed by Barrett Media.
The published net worth figures of $1 million to $5 million, $3 million to $5 million and “several hundred thousand dollars”, the published salary figures of $40,000 to $80,000 and around $100,000 a year, and a scraped “$47,000 average WFAN employee salary” were all rejected for lack of any source, and a year-by-year table for a different Sal Licata, a wealth-management executive, was rejected as a namesake.
Figures are dated as of November 2026 and the net worth status is identical in the opening, the Key Takeaways, the Quick Facts box and the FAQs. Barrett Media’s interview with Sal Licata covers his WFAN exit and his move to independent media in his own words. The method behind every profile on this site is explained on the How We Verify page.